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PT
A Oh Brüder é uma torrefação urbana na cidade de Porto Alegre - Brasil.
Seu principal objetivo é conectar pequenos produtores de café com o consumidor final, transformando o café em mais que uma bebida um lifestyle. Para desenvolver o projeto, nós usamos a letra Ü do nome e da palavra em alemão Brüder como o elemento gráfico principal, transformando-o no clássico imã pelo seu formato. Os raios representam a energia da cafeína e a possibilidade de conectar as pessoas, que é o próprio conceito da marca. Com isso, ele se tornou um forte elemento para a identidade visual do projeto.
EN
Oh Brüder is an urban coffee roaster in the city of Porto Alegre - Brazil. It’s main goal is to connect small producers special coffee with consumers, making coffee more than a drink, but also a lifestyle. We used the “Ü” letter of the german word Brüder as the graphic element of the main brand, transforming it in a magnet shape. The lightning elements represent the caffeine energy and possibility to connect and bring people together. They became a strong element to the visual identity of the project.
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/40edd1f3-110e-4375-80cb-4452ab88998f_rw_1920.jpg?h=25442f01fc9c61f5b1f0afe3f83bd6fc)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/6675ee67-0177-4674-92d1-b34187d885b8_rw_1920.jpg?h=80339bbc18b56a456bf22c6a05e92cbc)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/cce66239-3200-431a-b3fd-58aaca472b60_rw_1920.gif?h=c772f19dc473ca69c1aebf064d74ba2e)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/4eb1e551-80fa-4fff-a7ff-efc651ecbb85_rw_1920.jpg?h=857a6b0c74d70e3b8ea66de49ae41a90)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/bb46a557-c1a6-4163-9814-8e9ba3e11e32_rw_1920.jpg?h=907716afa83844ebc1953ce1a2078308)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/cde35a79-5374-4523-95dd-fa90dffb3ac7_rw_1920.jpg?h=634f7859f02a4a7f06a405726fcd41bd)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/9df358b2-e08e-40aa-bff3-3aba879df239_rw_1920.jpg?h=2652137da4f2b8e6472a4533a6e0e6a1)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/01d0c365-31f4-4504-adcd-81cf3861ea82_rw_1920.jpg?h=79b86e1bbdd69746dcc61b7f58bf63b0)
Designed by @guasca.studio, 2020
Client: Oh Brüder
Design: Matheus Mendes
Illustration: Matheus Mendes
Ph: Rafael Bittencourt e Eyshila Knevitz