Oh Brüder is an urban coffee roaster in the city of Porto Alegre - Brazil. It’s main goal is to connect small producers special coffee with consumers, making coffee more than a drink, but also a lifestyle. We used the “Ü” letter of the german word Brüder as the graphic element of the main brand, transforming it in a magnet shape. The lightning elements represent the caffeine energy and possibility to connect and bring people together. They became a strong element to the visual identity of the project.
Designed by @guasca.studio, 2020
Client: Oh Brüder
Design: Matheus Mendes
Illustration: Matheus Mendes
Ph: Rafael Bittencourt e Eyshila Knevitz