Dreher 1989 is a clothing brand from brazil focused on workwear. All the pieces are made meticulously by hand on old sewing machines, bring as result a high quality and durable clothes. In this project, they hired me to make a new label for all the pieces of the last collection. 

The mainly objective was to translate this brand aesthetics and create a new symbol inspired by a duck, the character of the brand. I found in the stencil style a good way to represent workers. On the other hand, I put in the duck a hammer in his claws, other classic symbol of workers and a tool used for denim confection as well.






Designed by @guasca.studio, 2020

Client: Dreher 1989
Lettering/Illustration: Matheus Mendes
 



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