![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/d3069255-5dd2-4ac9-9f5d-b0de9511572b_rw_1920.jpg?h=5a33b02ee9bbe9840b327c018d257274)
PT
Dreher 1989 é uma marca de roupas brasileira focada em workwear. Todas as peças desenvolvidas por eles são meticulosamente feitas à mão e em máquinas de costura antigas, trazendo como resultado peças duráveis e de alta qualidade.
O principal objetivo deste projeto foi traduzir a estética deles e criar um novo símbolo inspirado no pato, o personagem da marca. No estilo de lettering em stencil, encontrei um bom caminho de representar o workerstyle. Assim como para o símbolo, que além de desenhar um novo pato decidi colocar um martelo em suas garras, outro clássico símbolo dos trabalhadores e uma ferramenta utilizada na confecção das peças jeans.
ENG
Dreher 1989 is a clothing brand from brazil focused on workwear. All the pieces are made meticulously by hand on old sewing machines, bring as result a high quality and durable clothes.
The mainly objective was to translate this brand aesthetics and create a new symbol inspired by a duck, the character of the brand. I found in the stencil style a good way to represent workers. On the other hand, I put in the duck a hammer in his claws, other classic symbol of workers and a tool used for denim confection as well.
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/08d21e20-ad9e-434a-8546-08fae1af9c73_rw_1920.jpg?h=abb3313e64e182498a290f3c4bb96771)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/23ad2a5c-a6b9-4ea3-ad12-bb3848f03e06_rw_1920.gif?h=ce7d1d5d12e8f6f9d60705fad7660553)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/ad78dbd5-f4a8-47cd-b37e-2b197ba5e12e_rw_1920.jpg?h=8228525985ebebaaf0313e45de7690ba)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/3c9bec4a-eaec-46a8-82ef-a126099eee18_rw_1920.jpg?h=8f9abd10dc03d06257e4cb4d2c4cf039)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/0044c48b-adf5-41b0-ba57-955badad93be_rw_1920.jpg?h=462bf51e12ab750933c95a0cc42af051)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/5a1f0fc7-2a97-439d-b0f7-748fe32b1aae_rw_1920.jpg?h=ccafbb3fbb6b6444fcdba2e1b1406d0e)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/4e4108aa-82c1-4691-ba43-2c3a83bfdb3b_rw_1920.jpg?h=32f92d632b0646ae32ef43369917f695)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/98c98191-63d0-4eea-ac51-2b5cd7451d51_rw_1920.jpg?h=3adf6cb58ff6176ac9e15985e87efd50)
![](https://cdn.myportfolio.com/94c86a9b-0022-4bbc-9125-f9a7f5ad6669/232503ff-110e-40bc-9472-816998f72dc7_rw_1920.jpg?h=e09cee0d1ba750679e2a7b0ba58d4211)