In Brazil, when we talk about UEFA Champions League, we have a big problem: It’s difficult to have access to games transmissions. We created together with agency Lew Lara TBWA a campaign that allowed Brazilians to watch all games for free. It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the games. As the people could watch the games anywhere, we craft by hand the Nissan's logo in unexpected places.






You may also like

Back to Top